The BRIT Awards

Case Study:         

The BRIT Awards 

Venue:                  

The O2

Objective:           

Create and serve a 3-course seated celebratory dinner for 1,600 A-list performers along with producers and influencers from the global music industry.

Cater for and entertain over 6,000 guests across the hospitality areas throughout the live televised performance and awards ceremony.

Planning:              

Payne & Gunter has worked with The BRITs organisers, the British Phonographic Industry (BPI), for 13 years and 2017 was the 7th year the event was hosted at The O2.

This long-term relationship has led to an in-depth understanding of the protocols of feeding high profile guests along with the demands associated with a live televised outside broadcast.

Menu planning for the event commenced 6 months prior with key considerations being given to using seasonal and fresh provenance and creating bespoke menus that could be served in 75 minutes to fit within the broadcast schedule.

The growth in Instagram also meant that all dishes had to have a high visual impact to maximise social media shares and potential global reach of The BRIT Awards.

Logistics:

More than 50 highly skilled chefs working over 2000 hours were involved in the preparation of the menu for the VIP dinner which comprised:

Starter:

Pickled salsify ribbons with chanterelle mushrooms and Romney marsh herbs, cured Lincolnshire fennel, parsley oil

Main:

Herefordshire beef, Middle East shawarma, grilled gem lettuce and red pepper, chick pea and coriander puree, butternut squash and red onion falafel

Veggie main course:

West Country globe artichoke, leek and celeriac torte seasoned with thyme and garlic, woodland mushroom risotto cake, roast heritage carrot puree

Dessert:

BRITs Cheesecake - Creamy baked velvet lemon cheesecake in a white chocolate cup with zingy lemon curd and stars of golden meringue

4 lorry loads of furniture and 3 trucks of catering equipment were delivered to create the seated dinner at the heart of The O2. 

A brigade of 50 chefs and a 650-strong front of house team helped guests including Ed Sheeran, Emile Sande, Rag’n’Bone Man, Little Mix, Katy Perry & Bruno Mars celebrate at the seated dinner.

The O2’s dedicated teams were fully utilised to ensure the smooth running of the BRIT Awards, including the Venue Management, Ticketing and Marketing & Communications.

Technical and IT teams were on hand to ensure everything was in place for the live broadcast of the ceremony; including running almost six miles of data cabling with over 260 communications connections on these cables and connecting 45 cameras to broadcast trucks.

Feedback:

Steve Gotkine, Operations Director at The O2 said:

“It was a huge honour to once again host the BRIT Awards.  This is the seventh year we have been the home to the biggest night in music and the event showcases just how the venue can manage the demands of high-profile, global, world class events. A huge effort goes into the planning and delivery for such an event. All of our operational teams pull together to ensure the show runs seamlessly from start to end. Our event teams support the organisers throughout the 6 months of planning right through to the event day and the load out after. It’s a huge team effort but everyone loves pulling together and being involved in such a prestigious event.”

BPI Quote

Maggie Crowe OBE, Director of Events & Charities for BRIT Awards Ltd said:

“It’s always a pleasure working with Payne and Gunter as they not only take great care to meet our often complex brief, providing a delicious and balanced menu for our broad range of guests, but they support the teamwork that’s an essential ingredient of the BRITs success each year.”